You’ve carefully created a beautiful website; there’s just one problem — you’re not getting enough website traffic. Increased website traffic means increased exposure; Greater exposure means additional customers; and Additional customers mean revenue for your business. Let’s look at what you’ve done so far. You’ve got the basics covered: you’ve…

If you want your small business to be successful, it’s essential to know what makes it unique. Finding the correct niche for your small business is vital when it comes to finding customers and achieving your business goals. But finding your market niche can be trickier than you may think. …

San Francisco’s Coinbase will soon be adding to its existing 32-country presence with expansion plans into the Japanese market. Japan is arguably the hottest market for the US-based Cryptocurrency Exchange. As of late March 2018, Japan’s Financial Services Agency (FSA) estimates the number of the country’s crypto traders to be…

Every business knows that being able to create an SEO strategy that really works is critical. And while most people understand the essential concepts of search engine optimization and why it matters, knowing how to create, develop, and execute a robust and stable SEO strategy is still somewhat elusive. …

An approved vendors list may seem like the obvious way to streamline procurement processes and cut costs through leveraging pricing, but there are pitfalls to using only a select group of vendors to meet your company’s supply needs. …

Deciding to start a business means asking yourself a lot of questions: What service or product will you sell? Where will your business set up operation? Can you run a home-based business? Will you need a brick and mortar set up to be successful? …

Blockchain. Chances are you’ve seen the internet’s favorite new buzzword popping up with increased frequency on your Facebook or LinkedIn news feed with claims of revolutionizing the world of technology. But is blockchain just a buzzword? Or is it the real deal? In 2009 Bitcoin was born at the hands…

Constant growth requires constant learning. Thankfully, that learning can be fun when it comes in the form of one of the following marketing podcasts. …

I overheard a friend, recently, ask the question above. At the age of 76, this woman has accomplished more than many could achieve in several incarnations. Through it all, she remains a very conscious, conscientious mind; an individual who considers her place in the world and how her role can…