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No matter where your business is based, consumers rely on search engine results for everything, from groceries to furniture to doctors and everything in between. That means ranking for those results and generating increased website traffic is crucial to the success of your small business enterprise. The days when a potential customer would flip through the smudgy lists of the Yellow Pages are long gone. Today, your next customer is scrolling through their phone, tablet, or other mobile devices to quickly find internet search results to help them decide where they’ll spend their money next.

What is Website Traffic?

Simply…


You’ve carefully created a beautiful website; there’s just one problem — you’re not getting enough website traffic.

  • Increased website traffic means increased exposure;
  • Greater exposure means additional customers; and
  • Additional customers mean revenue for your business.

Let’s look at what you’ve done so far. You’ve got the basics covered: you’ve done the research, and you’re already implementing the fundamentals including

  • Generating new content regularly, hopefully, once per week
  • Rather than focusing on single keywords, you’re creating “long-tail keywords” or keyword phrases to attract visitors, and
  • You’re promoting the heck out of your website on social media

And that’s great!

Except…


If you want your small business to be successful, it’s essential to know what makes it unique. Finding the correct niche for your small business is vital when it comes to finding customers and achieving your business goals.

But finding your market niche can be trickier than you may think.

Even if you’re confident you understand what makes your company different, translating that into accurate information may seem almost impossible. Here are five essential tips to help you find the correct niche for your brand.

MAKE A LIST

The first step to finding your market niche is to make a list of what…


San Francisco’s Coinbase will soon be adding to its existing 32-country presence with expansion plans into the Japanese market.

Japan is arguably the hottest market for the US-based Cryptocurrency Exchange. As of late March 2018, Japan’s Financial Services Agency (FSA) estimates the number of the country’s crypto traders to be at least 3.5 million.

Coinbase is the biggest U.S. digital-currency exchange by volume but has lacked a significant foothold in Asia, where the most energetic cryptocurrency trading in the world takes place. …


Every business knows that being able to create an SEO strategy that really works is critical. And while most people understand the essential concepts of search engine optimization and why it matters, knowing how to create, develop, and execute a robust and stable SEO strategy is still somewhat elusive. And the reality is, spending too many hours creating content for the specific keywords your ideal customers are searching for is tiring, frustrating, and in the end, about as effective as trying to buy Yelp reviews to grow your brand: it doesn’t work.

So how do you create an SEO strategy…


Cryptocurrency has become a fast-growing passion for both veteran and novice investors alike. But despite the growing trend, not everyone has jumped on the digital currency wagon. If you’re still one of the undecided, you might be asking yourself ‘should I invest in cryptocurrency?’

IS IT THE SAME AS INVESTING IN STOCKS?

Investing in digital currencies isn’t the same as investing in the stock market; you aren’t purchasing a share of an existing company. With cryptocurrency, you’re buying into a technology system that is expanding at an almost remarkable rate.

IS CRYPTOCURRENCY A SAFE INVESTMENT?

Perhaps one of the best aspects of digital currencies is its safety. Unlike handing over a credit card…


In an era of Big Data, small, mid-sized, and enterprise businesses face an ever-increasing challenge in the form of data duplication. Redundancy is nearly impossible to avoid, and it is estimated that “dirty data” (including partially or fully duplicated information) may encompass as much as 20 % of any corporation’s database.

WHAT IS DATA DUPLICATION?

Data duplication is one or more sets of records that contain information on a customer that is identical or nearly so to a previous record. This duplication can take place in several ways, including but not limited to:

  • An individual signs up for a free offer with an email…

An approved vendors list may seem like the obvious way to streamline procurement processes and cut costs through leveraging pricing, but there are pitfalls to using only a select group of vendors to meet your company’s supply needs. Weighing the pros and cons of a more or less ‘closed’ vendor list versus an ‘open’ one can help you decide if speed and simplicity are worth sacrificing potential innovation.

TRUSTED VENDORS INSPIRE CONFIDENCE

Quality and pricing can be depended on to stay at an anticipated level and you can gain additional credibility through brand recognition by working with established vendors.

A set vendors list can…


Deciding to start a business means asking yourself a lot of questions: What service or product will you sell? Where will your business set up operation? Can you run a home-based business? Will you need a brick and mortar set up to be successful? What business structure will be most beneficial to your company?

Choosing the best structure for your business can have a tremendous impact on more than just paperwork; it can affect potential profits and tax obligations in the future.

No one wants to pay more in taxes than necessary, and the key to ensuring that doesn’t happen…


Blockchain.

Chances are you’ve seen the internet’s favorite new buzzword popping up with increased frequency on your Facebook or LinkedIn news feed with claims of revolutionizing the world of technology.

But is blockchain just a buzzword? Or is it the real deal?

In 2009 Bitcoin was born at the hands of Satoshi Nakamoto, an enigmatic figure that to date is still widely unknown. By using blockchain to create a distributed ledger, Nakamoto’s currency was intended to be alternative to conventional government-issued currencies.

HOW BLOCKCHAIN WORKS

Bitcoin uses a decentralized peer-to-peer computer network called “nodes” to verify all transactions. These nodes create encrypted data…

Ana Chevalier, MBA

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