BUZZWORD OR SUBSTANCE: SHOULD YOU USE BLOCKCHAIN TO GET YOUR BUSINESS NOTICED?

Blockchain.

Chances are you’ve seen the internet’s favorite new buzzword popping up with increased frequency on your Facebook or LinkedIn news feed with claims of revolutionizing the world of technology.

But is blockchain just a buzzword? Or is it the real deal?

In 2009 Bitcoin was born at the hands of Satoshi Nakamoto, an enigmatic figure that to date is still widely unknown. By using blockchain to create a distributed ledger, Nakamoto’s currency was intended to be alternative to conventional government-issued currencies.

HOW BLOCKCHAIN WORKS

BITCOIN VARIANCES

DISRUPTING THE WAY WE DO BUSINESS

With lower costs benefiting consumers and businesses, a trend toward expanding the global marketplace is inevitable, loosening the existing monopoly on current digital transaction methods.

MORE THAN JUST FINANCE

BLOCKCHAIN NEXT STEPS

While some companies have added the word ’blockchain’ to appear more mainstream, its blockchain’s real-world application that should garner attention.

Adding ‘blockchain’ to your company name might give you a short jump in attention from the general public, it rarely lasts without actual blockchain technology to fall back on.

SEC Chairman Jay Clayton recently issued a warning to companies trying to cash in on companies using the word, without the technology to back it up. Remember when Long island Ice Tea changed its name to Long Blockchain Corp.., and saw stock prices jump 500% in a single day? Nasdaq has plans to delist it.

It’s not the buzzword that is impressive; its the underlying technology that will get your business noticed.